If you’ve owned rentals for more than five minutes, you’ve felt the temptation: “If I just renovate everything, I can charge top-of-market rent.” Sometimes that’s true. Other times, you spend like you’re building a dream home… and the market looks at you like, “Cute. Still no.” The goal isn’t to create the nicest unit in the city. The goal is to create the most rentable unit for your price point—the one that leases fast, attracts stronger applicants, and holds up during turno